Dive in, stir, done – is what the background concept of Bistrotea looked like. Developed from the design principle of the Bistro sugar-packaging, Bistrotea offers a completely new Tea experience.
The TPOD consists of a freshly harvest Tea, shrink-wrapped in a perforated designer foil, that corresponds to the new food industry standards. Thus, the TPOD can be directly poured with boiling water. The intensity of the Tea is individually controlled by the duration it stays submerged for and the TPOD simultaneously acts as a spoon for stirring. The high-quality types of leaf teas range from Ginger all the way to Earl Grey and are of course free of all additives.
Minimal packaging for maximum pleasure is Bistrotea’s goal. But it needs a packaging that on one side protects the high-quality Tea but on the other hand compliments the design of the product.
During the search for the perfect packaging, the first thing that was experimented with, was different types of paper. None of them satisfied the high demands of the packaging.
ENDURO Ice convinced us at first glance…twice! The classic-elegant look of the composite material promised a perfect symbiosis with the stylish TPOD. The special material properties also matched the requested demands perfectly. The ENDURO Ice paper-foil-compound is tear-proof, water resistant and naturally aroma-proof. The material also doesn’t get affected by changing air humidity, nor by high light influence and is heat-sealable for long term indulgence.
The unique structure of the material “Made in Germany” convinced the Bistrotea-maker. Meanwhile the combination of the TPOD and the packaging already won several awards, including the FPA Gold Award Winner in Packaging Excellence USA (2008), Swiss Star (2008) and EAFA Alufoil trophy Winner Europe (2009).
The Bistrotea product lines are going to keep increasing, so that there is a continuos need for the ENDURO Ice packaging for the new varieties. Furthermore, big repackaging and marketing items, will in future, also be produced with the support from the versatile ENDURO Ice.